A unique, illuminating story of the first–generation Jewish American toymakers who literally manufactured “the century of the child.” 

Michael Kimmel, distinguished professor emeritus of sociology, acclaimed author and great grandnephew of Ideal Toy Corporation’s founder, reveals the illuminating story behind the creation of the American toy industry in his new book, PLAYMAKERS: The Jewish Entrepreneurs Who Created The Toy Industry In America. This fascinating and entertaining new book uncovers how a group of first-generation Jewish American immigrants and their families – including the creators of Hasbro, Mattel, Lionel Trains, Superman, Batman, Eloise, the editors of Parents’ Magazine and developmental psychologists – helped transform the concept of American childhood in the 20th century.